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Starbucks collaborates with Polygon to launch a Web3 project

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zer0requiem
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Crypto partnerships just keep rolling in!

On Tuesday September 13th, Starbucks announced their plan to launch a Web3 initiative called, Starbucks Odyssey.

This new Web3 initiative, Odyssey, will be incorporated into the rewards program called, Starbucks Rewards.

Starbucks Odyssey is set to launch later this year, but no exact date has been confirmed.

Starbucks has always served as the Third Place, a place between home and work where you feel the warmth of connection over coffee, community and belonging. The Starbucks Odyssey experience will extend the Third Place connection to the digital world. For the first time we are connecting our Starbucks Rewards loyalty program members not just to Starbucks, but to each other. - Brady Brewer, Starbucks executive VP and Chief Marketing Officer.

Starbucks Rewards users will be able to earn and purchase digital collectible stamps, which will be NFTs.

Users will rewarded for completing "journeys" with a digital collectable "journey stamp" NFT. These "journeys" range from playing interactive games to taking on fun challenges that will deepen users' knowledge of coffee and Starbucks.

  • Each stamp NFT, will include a point value based on its rarity.

  • Users will be able to purchase these stamp NFTs, as well as ‘limited-edition stamps’, through a built-in marketplace.

  • As you collect the stamps, members’ points will increase, unlocking access to unique benefits and experiences. These experiences could range from "a virtual espresso martini-making class, to access to unique merchandise and artist collaborations, to invitations to exclusive events at Starbucks Reserve Roasteries or even trips to Starbucks Hacienda Alsacia coffee farm in Costa Rica".

One thing that concerns me is that no wallet will be required for this experience. Unfortunately, these leads me to believe that Starbucks will be the custodian of the NFTs and stamps.

Hopefully, there will be some type of wallet functionality introduced within the app so that we can actually own our NFTs.

Leveraging Web3 technology will allow our members to access experiences and ownership that was not possible before. Starbucks Odyssey will transcend the foundational benefits that our Starbucks Rewards members have come to love, and unlock digital, physical and experiential benefits that are uniquely Starbucks. - Brady Brewer

Polygon is a natural choice for Starbucks as both companies place tremendous importance on diversity, accessibility, and sustainability. As a leading infrastructure provider enabling people and technology to collaborate and exchange value globally and freely, Polygon provides the ideal launchpad for Starbucks’ entry into Web3. - Sandeep Nailwal, Co-Founder of Polygon

This unique experience would not be possible without the the low fees and high transaction speeds on the Polygon Proof-of-Stake network.

Learn more about Polygon and their current projects here.

You can sign up for the waitlist here: https://waitlist.starbucks.com/

See ya!

Resources:

https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/ https://blog.polygon.technology/starbucks-taps-polygon-for-its-starbucks-odyssey-web3-experience/

Originally posted on Publish0x