Don't underestimate how big Keisuke Honda is in Japan and across Asia.

Honda played a year in Australia's A-League a few years back and the Japanese media set up out here and just followed him around. We had Del Piero playing in Sydney and not even his global media attention was even 1/4 of Honda's.

In saying that, why would you want to "tokenise your conversations" with him or whatever.

The coin is just a gimmick.

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