LeoFinance Users and Ad Revenue Hit All Time Highs

in LeoFinance •  3 days ago 

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The LEO token price isn't the only thing reaching all-time highs as of late. When the underlying reward token (in our case, LEO) is up in price, then more users tend to flock to the interface to create content and earn rewards.

This is a phenomenon that anyone who's been on Hive for a long period of time is familiar with. When the price of the currency you earn rewards in goes up, you have more incentive to post - or so it seems. As most of us also know, the best time to earn a reward currency (like LEO or HIVE) is when the prices are low because there is less competition for rewards and you earn more on a unit basis.

If you believe in the long-term value prop of the coin (HIVE or LEO), then earning rewards in the downtrend will lead to more substantial rewards (in USD terms) in the uptrends. I think a lot of long-time LeoFinance users are becoming acutely aware of this phenomenon right now 🚀

We normally do an ad report at the beginning of each month. The last update was 7 days ago and reviewed the month of August. Today's post isn't one of those reports - instead, I'll spend some time talking about the all-time highs we just crushed and where the traffic seems to be coming from.

Leo Ad Revenue Hit All-Time Highs

LEO has gotten a lot of attention lately thanks to the news of our new interface going into open beta (https://beta.leofinance.io) and also the news of the Wrapped LEO token launch (which is now launching in 2 days).

Due to all of this news, we've seen an increase in user traffic to our apps. I'll review the traffic in more detail below.

The ad revenue is reflecting this increase in traffic:

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This is the all-time revenue (in USD) that we earn for ads on LeoFinance and our other apps. Our ad program started back in September 2019 (almost 1 year ago on the dot). Since then, we've experienced some ups and downs - the worst period of time being the uncertainty around the February-March timeframe in 2020 when we migrated from Steem to Hive.

That migration turned out to be the best thing to happen for LEO. We've seen continual growth since then and have reached new all-time highs consistently over the past few months. The blue trendline shows that we've been growing steadily since the ad program started - despite any ups and downs we've faced along the way.

This next chart shows the more recent history. Over the past 30 days, we've seen a near 3x in the daily ad revenue we generate. Over the last 2 months, the ad revenue we typically generate day-to-day has been about $5.50-$6.50 USD.

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The past 14 days also tells a fun story:

DateimpressionsClicksCTRUSDCPM
2020-09-144,26430.07%$14.62$3.43
2020-09-134,26940.09%$13.75$3.22
2020-09-123,380130.39%$10.73$3.17
2020-09-113,94570.18%$12.47$3.16
2020-09-103,84250.13%$12.52$3.26
2020-09-093,72840.11%$11.79$3.16
2020-09-084,127100.24%$12.24$2.96
2020-09-073,73490.24%$10.76$2.88
2020-09-063,58720.06%$11.06$3.08
2020-09-053,18250.16%$10.30$3.23
2020-09-043,38020.06%$11.04$3.27
2020-09-033,07550.16%$9.99$3.26
2020-09-022,26120.09%$7.85$3.47
2020-09-012,72250.18%$9.33$3.43

Ad revenue and traffic tends to ebb and flow just like any stock or cryptocurrency price chart. All-time highs are reached and eventually, a new equilibrium is established. The good thing is that any way you slice the data, LeoFinance's ad program is on a continual growth trend for the long-haul. That's what matters for the sustainability of LEO token rewards and the overall LEO economy.

LeoFinance Users Hit All-Time Highs

I spend some time each month to analyze where the traffic is coming from. Luckily for us, we added a great analytics platform a few months back which not only allows me to follow the traffic numbers, but also allows anyone with an internet connection to follow the numbers. It's all openly viewable information and Simple Analytics is a privacy-sparing platform which is another cherry on top.

You can track the activity on our sites at any time using the following links:

You can also track the # of authors that create a post through the interface using Hivedapps.com. Before this month, we were averaging about 60-80 unique Hive accounts posting blogs through our interface. Now, we're seeing nearly double those numbers each day:

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LeoFinance.io

Here's the overall traffic to LeoFinance.io for the past 30 days. You can see that there's a slow and steady increase in the number of page views. Totaling 24,000 visitors to the site and 94,000 page views:

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Below the overall chart, you can see the overall stats for where users are being referred from - Twitter, Google and Reddit remain our top referrals in terms of daily traffic. The users coming from these sources are a mix of readers and existing Hive users who recognize our links and click on them, although we're seeing the # of readers steadily outpace the # of native Hive users - which is a trend that we want to see continue.

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Top pages tells us where these users are going. Again, a majority of the traffic we get comes from the existing userbase. I.e. people going to the created page and refreshing for new content to curate, submitting posts, viewing their profile pages, etc.

Twitter Traffic

I spend a lot of time on Twitter advertising the LeoFinance brand and sharing Leo links back to some of the best content on the site. I also retweet Hive users who tweet out their posts using the leofinance.io link. All of this translates to link clicks (a.k.a. referrals) back to the site.

There are a few hundred tweets per month that contain LeoFinance links. Simple Analytics displays the top 50 by number of link clicks back to the site:

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Google Traffic

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Google is our #2 source of traffic outside of Hive. One thing that I and a few other LeoFinance users who track the data are excited about is the continual increase in Google traffic. This means that content created from our interface is continuing to rank well on search engines. This is one of the driving reasons for manually curating evergreen content with the @leo.voter account.

You'll notice that account voting content with HIVE POWER upvotes (about 450,000 HP as of today). We upvote content based on the perceived value it brings to the platform. Certain content - having about 300-500+ words, a well crafted title + tags, etc. - ranks better on search engines and is often a lot better from a reader point of view as well. We upvote those pieces of content with higher % upvotes than shorter form content with worse titles, not created from our interface etc..

The top 2 posts by # of page views were:

  1. Introducing Wrapped LEO | Exchange Listings and Liquidity Pool Incentives by @leofinance
  2. $SOL: A sleeping giant? Gem 101: Edition 1 by @beehivetrader

For the sake of read time, I wont analyze the other sites in-depth on this post. The overall traffic charts show enough of the story:

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https://hivestats.io

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https://leodex.io

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https://leopedia.io


So there you have it, a dramatic increase in the LEO token price has also led to a dramatic increase in the # of users on our apps.

Don't forget to turn your ad blockers / Brave shields off when you're using Leo Apps. It helps with our ad revenue - 100% of which is used to buy/burn LEO off the market.

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Since I'm in the shilling mood, here's how tokenized attention works. Provided by our brand new Landing Page 😎

 
steemleo black token divider.png
 

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Posted Using LeoFinance Beta

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Love the chat around rewarding quality, evergreen content that is going to rank well long term on Google.

I still go back to an idea I had about LeoPedia trying to rival Investopedia. With the army of writers we have, you could do your keyword research for say 5 terms you want to rank for in a week. Then run competitions on LeoFinance for writers to create content on that term with a single link to the leopedia domain you want to rank.

Then after the week, you collate the content and publish a final version on that leopedia domain. You have ready make links all pointing to it and all the content is written for you.

You could attract decent freelance finance writers simply by paying them in LEO upvotes.

Posted Using LeoFinance

Share it on discord. I am sure khal keeps notes of all good ideas :)

Very true, the best time to earn leo is when the price is low. Now, we see a lot of people flocking in.

Posted Using LeoFinance

Beautiful, I like talking about Leo as well on twitter, this is because it's generally worth talking about and as soon as Leo migrate steem to hive that was even better. I think many people have chose to also also post through the Leo interface because it's beneficial, right now everything about Leo is beneficial. Great stats right there.

LEO Finance just proves to be a project with all its economics in place: LEO token monetization on the posts, LEO Miners to work continuously and get a share from the inflation, Ads revenue used for burning LEOs to keep the price up, Brave verified creator, soon to launch wLEO on Uniswap and probably more and more. When all these are linked to the same root and used in the same scope, the mechanics puts the LEO economy in motion and keeps it healthy in the same time.

Posted Using LeoFinance Beta

@leofinance, You have done such a great job and we will always share and support you as you have always helped ya and interacted with our members ! 15$ a day in ads is amazing ! Imagine if you are able to double every 2 months ! Great Buy pressure incoming.

Cheers 🍻 🦁 !

I'm glad to see you doing so well. I don't post often once or twice a month with my progress reports, but I do appreciate having a place to show my progress and to let new users see how a non crypto account can grow. I also very much appreciate the hivestats page and APR number.

You guys have done a great job so far!
The platform is really nice, and let's wish we all grow together as a community! :)

Posted Using LeoFinance

Awesomely awesome news: good to know that LEO is reaching high of late. I think dipping time is the best time to invest.

Investing at the time a token hits high makes you invest more to acquire less but in dipping time you can acquire more.

Posted Using LeoFinance Beta

So good!

I noticed earlier today that HiveDapps stat showed that Leofinance passed the 100 daily user resistance for the first time. Great stuffs happening here has but one effect to bring people here.

As most of us also know, the best time to earn a reward currency (like LEO or HIVE) is when the prices are low because there is less competition for rewards and you earn more on a unit basis.

I discovered this during the worst days on steem last year when it dipped to $0.09. My STEEM rewards literally grew and when there was a tiny up-shoot, the returns were tangible.

However, we have many fair weather users who come around when the prices boom. They're always late though.

Posted Using LeoFinance

Great Job! Keep it up, guys!

Posted Using LeoFinance Beta

Great news.

Although in terms of rewarding based on posts which rank on Google, i don't get how that's going to work long term - doesn't it take a while for a page to get ranked on Google, much longer than the 7 day pay-out window?

I should really pay more attention to SEO myself.

Posted Using LeoFinance

Yes and no, if a website is popular enough, new posts will get indexed by google within minutes of posting. The problem is, not even hive.blog is big enough to have hit that threshold yet.

High ranking on search engines will bring in new users though, so that's a benefit regardless. However, it may be worth having a way for posts to get multiple payouts if there's sudden spikes in traffic to a post long after it was posted. This will incentivise people to write higher quality posts with long term re-share value.

Also are we not SEO penalised by the slugs here? I mean the first word being leofinance rather than finance for example?

And also doesn't a site do better if it's very focused, where there's decentralisation that's unlikely to be the case!

Posted Using LeoFinance

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  ·  3 days ago (edited)

It's more of a guess game. Have a look at beehivetrader posts for example. And then mine. Which one are gonna rank better? 🤣

Hmm, is there a right answer or is that one open to interpretation?

Posted Using LeoFinance

Yes. Depending on what you say you will earn a life time leo vote or a lifetime leo flag🤪🤪🤪

Think of it more as rewarding posts that feature good SEO fundamentals.

So properly targeting a keyword, headings and subheadings, content over 300 words etc etc.

While it might not rank instantly, you can easily tell what's going to do well longer term.

Posted Using LeoFinance

Yes fair point!

SEO is a horrible game to have to play, second guessing the Google black box.

Posted Using LeoFinance

The chart looks great, hopefully I see something like that on the BTC chart, this cryptocurrency has me thinking but I'm holdear
Congratulations on your highs in the token

Awesome! Keep up the good work!

Amazing!
I am glad I bought some LEO Miners! :D

Posted Using LeoFinance Beta

Congratulations @leofinance! You have completed the following achievement on the Hive blockchain and have been rewarded with new badge(s) :

You distributed more than 3000 upvotes. Your next target is to reach 4000 upvotes.
You received more than 1000 upvotes. Your next target is to reach 1250 upvotes.

You can view your badges on your board and compare yourself to others in the Ranking
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Great job with the ads, I think as you bring more niche content onto the site advertisers have better inventory to target. Have you looked into premium ad networks like mediavine?