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Creating expectation // How to make HIVE better in 4 easy steps // *Pamp it*

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@lordbutterfly
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Had a short convo with @lukestokes on twitter today and it kind of prompted me to write this post.
I agreed with almost everything he says in the thread except with his idealistic approach LINK HERE and his position that all projects regardless of merit should bow out of the kind of approach Defi project leads are taking.
Coasting on the expectation to pump, all of it coming from strong word of mouth and cheap hype.

You can check that out on twitter but lets move on.

Lets look at a few problems HIVE is facing.

To put it simply.

  1. Poor marketing
  2. Poor new user experience
  3. Lack of a strong vision
  4. Inability to create an expectation in investor eyes that his investment will be a profitable one.

There are a few more but ill stick with these 4.

We had a bunch of marketing "experts" on Steem and Hive and most did jack shit. I had a Utopian marketing "expert" give me a "talking to" how shes the master of marketing and advertising and no one knew anything but her. She led the Utopian marketing department. She had a handle, something like "Utopianslut" or "Steemslut". I tried to help them out a number of times but all that fell on deaf ears.

dot dot dot...

A few weeks later Utopian died.

My point is that you need people with a proven track record. Not some ego driven assholes that can take no advice. Thats who you pay.

I already talked to a few major marketing agencies that cover advertising and SEO for companies like Disney, Amazon, Coca Cola... Minimum monthly fee for these bigger guys is 5000 USD. I gathered the info i wanted but didnt really go further with it because there was no point.

  • Im not in "the circle of trust"

  • More millions of HP hate me then are indifferent towards me or like me, for me to convince anyone or pass a proposal of this magnitude.

@peakd has been doing well recently and i support them in absolutely everything they do, but what ive noticed is they kind of lack the "balls" to take the next step, lead the way in front end development so they coast very close to what Hiveblog does.
There is absolutely no reason for rigidity in development based on some misguided need for "blockchain purity".
Blockchain here is to serve you not you to serve it.
I tried suggesting a robust "guest comment system" that would be inserted seamlessly into the current comment section that shows blockchain data but while that was met with a approving tone, the likelihood of it happening is small. What they cited was "dev time and lack of funds" which i can understand in some part even though i feel it might be an excuse. I just feel like this is an absolute necessity and everything else should be secondary... They just cant get past the return proposal for some reason. Not sure why? wink wink, eye roll. Basically my argument is:

Every additional click greatly reduces the chance of someone making an action.

What is the attractive part of HIVE besides the $ aspect? Engagement.
If you have to jump through hoops, click through multiple websites, pay to make an account, save keys, understand them, log in and only then can you write a comment, on that alone you lose the VAST MAJORITY of potential users.

Saying what you have to say in the moment is the HOOK. Every additional click is a barrier to cross. A HUGE barrier. Every click bombards you with a bunch of new information. It doesnt really matter how simple you think you made the on-boarding process.

Thats how you take off.

This is something thats getting better over time. I pushed for this various times in various places. I know Nathan, i know... Wer all the CEO but thats not how the world works. You need a influential individual (and HP is in part the currency of influence on HIVE) to push forth the idea of what HIVE will be. Without HP standing behind the change you aint changing anything. You cant have thousands of captains on a ship. A captain and a crew is what HIVE needs.
@blocktrades put forth the idea of where HIVE should go, @guiltyparties put it in a "Technical vision", a few reblogged it, Nathan managed to add it to Coinmarketcap and in the end it mostly passed by unnoticed by the community.

Ill repeat again.
Maybe it sticks this time.

How do you get an idea to stick?

Nope... "Censorship resistance", isnt it.
Nope... "Freedom of speech", isnt it.
Nope... "You can make money by posting", isnt it. Nope... "We dont have a CEO", isnt it. Nope... "Decentralization", isnt it.

All of those are ideas that dont necessarily tie into token price movement. And thats what investors care about. I care about each and every one of those ideas and support them but thats not what will take us to top 10, top 20 in MC.. Thats where you want to be. Thats where HIVE should be.
If we made it into that position and stay there we could start talking about Web 3.0.
Splinterlands could rival Heartstone and be a platform for indie games. Peakd, Hiveblog, Ecency could rival Facebook, etc.

But none of that does affect price. We need to find a way to create this expectation of price growth that doesnt require the investor to "be a believer". Its good when they are, @theycallmedan a good example, but we should not rely on that, we cant. Most in crypto are here to make money and its a mutually beneficial situation to convince them that they can do that on HIVE.

We need a focus on things that work. Investor focus is important and a marketing agency can do that. Announcing a partnership with the biggest marketing agencies in the world will affect the price, probably even pay for the complete cost (has happened before).
Actions by one of the second layer options like @leofinance is another good example. The more people read their posts, the more ads they view, the more money they make that they use to buy tokens on the open market, burn those tokens and raise the price.
Investors want to see things like that. (on a greater scale ofc) Then you have SMTs that were set up to create a demand for HIVE/STEEM tokens in their token creation, that again would have a financial benefit for investors holding HIVE.
These are all simple things people ignore...

A rabbit that waits gets eaten by a bigger rabbit.

What we have in crypto and HIVE is a developer focus. Where devs create stuff for the sake of creating stuff at a significant cost that has 0 effect on the token price, now or in the future. Stuff that doesnt even get a chance to at least get cheap hype going.

Take @netuoso and his Ledger development as an example. Cool stuff, cost how many tens of thousands of dollars in DAO HBD?

A drain on resources that doesnt pay for itself.

Development that leads to increased token demand from a financial standpoint that goes beyond ideology or "cool features" is what we need. A new token with a brand new idea might not need that, but HIVE does.

I gave you clear examples, the obvious ones, on what you can do and why it would work. I cant do this shit myself nor can i 1 on 1 convince anyone to do it.
I know im openly insensitive towards your sensibilities, i think Bitcoin sucks, i dont clap at fireworks, nor will i call my friends when my kid makes his first potty but if you think im WRONG on any point and this wouldnt improve HIVE greatly, please do say so. Im eager to hear any criticism.

Posted Using LeoFinance