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If Hive must move forward #1: Build the "Passionate" User not the Investor

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One of the authors I keenly follow when it has to do with building a brand is Richard Branson of Virgin Group whose perspective on leadership is rather from a performance view than theories. Each time I read through lines of his thoughts on hiring priorities, it awes me how thorough he is when it comes to selection even with his neglect for paper qualifications. To Branson and team, every tiny gesture of a supposed recruite is captured.

Everyone would agree with me that one of the ways to make cryptocurrencies sustainable is to onboard the masses in order to have a healthy cycle of investment. However, each time we launch on onboarding games and projects, the new recruits disappear after few days of joining. The stats keep growing each day but the reality is that ghost users flood the system.

Do we ask ourselves why people prefer to remain in centralized platforms like Facebook despite the daily censorship and demonetization? Do we really think that those Facebook and YouTube users have lost their consiousness? Certainly no! Most of those users ha e heard of Steem, hive, uptrennd, 3speak at one time and if you do a survey, some would have created an account which was never used in at least one of the platforms that incentivise contents.

We have been brainwashed to think that the entry of investors is what would grow the potency of cryptocurrencies like Hive. Investors are joining each day but nothing really changes for good. I've discovered the problem. Investors are here to profit from their investment and nothing more. All that investors see is a business opportunity that has some huge returns and they buy in. At any point that their services exceed the scope of securing their investment, they're out.

We also have some other Kind of user - Passionate users.

These set of users are primarily in for fun, building a strong community, meeting friends, collaboration and learning. Most of users in this category may lack the financial power invest cash but would be ready to give their time, knowledge and goodwill in as much as their names would be printed in gold in the archives of the system. These set of users do not really mind KYC because their intentions is not to milk the system. Huge investors would always want to maintain anonymity. Passionate users wants the world to know that they were there to build and make it happen.

If Hive must move forward, we need more of the passionate users.

This post is really targeted at communities so as not to make the same mistakes that the leaders of the blockchain have made and HIVE has been placed where value may never be regained. Look at wHIVE and wLEO today and you'll see the difference. We have lots of DAO fund and several proposals receiving SBD and Hive funding running into hundreds of thousands of dollars, but no one cares about providing liquidity for wHIVE.

So much funds have been gulped by some sect pretending to be fighting abuse, yet are more corrupt, taking back wahleshares while demonetizing others. You see the double standards thriving here?

While I do not intend to play down or take lightly the great development work put in by developers but I would say, where no users are maintained, all the efforts are a waste. Let's look at what Khal is doing on Leofinance comminunity with no proposal, compare that with what's happening on the grand stage of Hive where public funds have been earned by some for development purposes.

Again, I say, if there are no Dapp users, then the skills and efforts of all developers are a waste and meaningless. Users who are creating contents here deserve some more encouragement to stay active. Furthermore, users using their contents and other socialmedia spaces to market the blockchain, communities and projects deserve much more. We all see what @Nathanmars7 is doing. How much does he earn?

I implore emerging communities to wise up and work out modalities to retain their passionate users.

A Case Study

When I started engaging the SportstalkSocial community for instance, there were huge whales account holding over 10 million tokens and eventually won slots into the abuse check teams. Look for those accounts today, they barely hold even up to a million SPORTS token. They did milk the token then and took advantage of the good price then. Now, SPORTS bears, they're all gone save few who meant well for the community.

Passionate users are interested in the future of the community. They don't just drain things. They'll stay and build the community in times of crisis, but most investors won't if they they have a safe exit route.

A Brief about the Hive communities I engage and grow with

Posted Using LeoFinance Beta