The Supreme Brand and its Sales to Customers
Have you heard about the Supreme brand? Okay, I see everyone in my region where this brand a lot, from cap, clothes and many more. Founded by James Jebbia, Supreme has been a global brand in fashion seen with celebrities and influencers.
In 1994 Supreme was founded in Japan. The company started but was targeting the skateboard crowd. Supreme was selling both clothing and skating gears, so it was able to target skaters. Actually, the store was meant to be named Supreme and not the clothing brand since they weren’t the one making the clothes rather, the store was in charge of selling the clothes. Since people started visiting the store regularly, he decided to brand his a few merchandise with the name.
Soon Supreme started growing and in 1998, there were 3 other stores opened in Japan. The logo has been one thing that a lot of people love. The Logo is simple and not trademarked and I believe that has been the reason why they have been able to collaborate without hiccups.
Supreme has been growing and collaborating with a lot of big brand so as to grow their brands and improve on their credibility and reputation. Supreme collaborated with NIKE to create shoes as well as Luis Vuitton. The company has collaborated with several other brands in the fashion industry and out of it.
Supreme brand has gone really wide that it is found on virtually everything including Oreo biscuits, brick, and so on. Although it is something that a lot of people want, it is very scarce as supreme only drop limited items for their customers who are willing to buy the product once a week. There are a lot of dedicated customers and this customers will do anything to get a limited edition supreme branded item that they can resell for a higher amount on the market.
Currently, Supreme is doing exceedingly well in its sphere but I hope it continues to sell because customers might start to have a change of heart towards the product where there is more supply or the prices become outrageous.
