Creating a Buzz - what should we tell the world about Steem?
Yesterday I put out a post asking the question "What would happen if we hire a professional PR & Marketing agency to promote Steem?".
The majority response was that it would be a good idea to use SPS funding to bring in an agency to market the Steem platform.
This has encouraged me to consider more about how we could take this forward.
There would be a number of steps to turn the idea into reality but as a starting point I wanted to think more about what we would want to tell the world about Steem.
If we do engage a PR agency they could be tasked with putting out press releases once or twice a week to build awareness of Steem on a continual and growing basis.
There will of course be the 'big stories' like Communities and SMTs.
But in between we want a constant flow of all those little things that make Steem better than other blockchains.
We want those being pumped out all the time to create a buzz about Steem.
Compiling the Steem News every day I see so many things happening on the chain which I think could make great little press releases.
There are the new game releases like Daily Bread, there are developments on the Tribes like Leoshop, there are events like JAHMFest and the BLOCK Party, and there are the launches of new businesses on Steem like Localize-it.
And there is a growing roster of tech credentials like our impressive rankings on stateofthedapps.com, our strong performance on blocktivity.info, our continued good standing on China's Global Pubic Blockchain Technology Assessment Index, our decent positioning on the Weiss Crypto Ratings.
None of these may be headline grabbers but with a good press release and the right PR management they will all get some media attention somewhere.
That's what we want a continual drip feed of coverage that builds awareness and interest in Steem.
We need to tell the world about Steem. We need to create a buzz about Steem.
With the best intentions and most gallant efforts on Twitter and the like, we the community are not going to be able to make a loud enough buzz by ourselves.
That is why we need to bring in outside help.
We can use funding from the SPS to hire a professional PR and Marketing agency to do the job for us.
What stories, projects, happenings on Steem would you include on the press release list to help create the buzz?
[ graphics by @pennsif ]
