Jamaican Tourist Statistics Part 2
In the first part of this series, we noted the significant difference between types of tourists, notably cruise ship passengers versus over-night visitors and those that are staying at all-inclusive resorts and those that aren't. ReggaeSteem is focused on the tourists staying overnight at the smaller non-all inclusive resorts. This post is a continuation of that post. Here's a link to Part 1 in case you missed it. The data used in this post is from the Jamaican Tourist Board website, https://www.jtbonline.org/report-and-statistics/.
Tourism is Jamaica's most important industry and it's growing rapidly. The amount of people who visit Jamaica each year, 4.3 Million is larger than its population of nearly 3 million and tourism is becoming more important to Jamaica each year. Most of the tourism is centered around Montego Bay, Ocho Rios, and Negril; about 1/4 of Jamaica's coastline seems to be developed. The further one gets away from these three areas, the less money one spends per day (by a huge margin). There is great potential for even more tourism.
Weather events usually account for the increase/decrease in tourism; namely hurricanes and poor weather in certain regions of the Caribbean cause cruise ships to change their plans.
Observations and Opinions
- 88% of over-night tourists stay at all-inclusive resorts
This tells me Jamaica is having a difficult time attracting non-all inclusive tourists, while the number is growing, there is a significant opportunity here. The smaller, non-all inclusive resorts have more capacity available and ReggaeSteem has a goal to help fill these resorts. Noted in part 1, you can eat local food, save money and experience much more while staying off a chain resort. I am not staying at a Mega Resort next week while in Jamaica, I will be staying at two not all-inclusive resorts in Negril.
- There are significantly more American females traveling to Jamaica than males. 57% vs 43%.
While this pattern is also true for Canada and the UK, the ratio is the opposite in Latin America with more males traveling to Jamaica than females. This unusual phenomenon can best be explained in an NSFW article here. While ReggaeSteem doesn't currently offer any packages specifically catering to the needs of these female tourists, I'm sure someone knows someone, who knows someone.
- There are no flights from Asia, Africa, Oceania or the Middle East to Jamaica
While North America, Europe, the Carribean and even parts of Latin America are well connected to Jamaica, the rest of the world is not. Distance and profit likely play a huge role in this. Anyone from these regions would likely have to fly to the UK, Germany, the USA or Canada first. This has a huge impact on tourism from these regions and it shows in the numbers. East Asia specifically is an attractive market as the region is eclipsing even America in wealth and tourism dollars.
- There is an opportunity to reach tourists who aren't being marketed by big companies
The cruise ships and chain hotels bring in the vast majority of guests to Jamaica, the industry is all connected from the airlines to the advertising and marketing departments. They want their people to go to their hotels, spend money on their resorts and bring more loyalty to the brand than Jamaica and it's culture. ReggaeSteem is connecting with people who aren't just trying to find a place on any beach. ReggaeSteem is bringing people to experience the real Jamaica.
Thank you for reading. If you are interested in getting started on ReggaeSteem so you can earn travel rewards and experience the real Jamaica, check out this how to guide
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