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TikTok is Racist (Region / Country Problem)

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@bil.prag
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3 min read

or Xenophobic. Or at least thinks you are Racist or Xenophobic.

All jokes aside, there is a serious problem with TikTok algorithm. And it is really important to know about it if you are starting with your TikTok account.

TikTok shows videos only to people from your country

If you make a TikTok account in Germany and you post your TikTok videos from Germany it will assume you are super patriotic and show your videos only to people from Germany.

It does not care what language talk in the videos, which language you use to write descriptions, or what tags you use. It will only show videos to people from your region.

If you somehow manage to get viral in your region then TikTok will start pushing your videos outside your region more.

That is probably ok if you are from USA or if you are from one of the bigger countries and your content is broad enough for an everyday user.

If you are making niche videos and you live in Liechtenstein, well you are fucked. Does 35k views on TikTok count as a viral video if that means everyone in your country has seen it?

How did i found out about it? Well, most probably the same as everyone else does. Some of you did probably read my post about Community Token Talk podcast clips on youtube. I thought why not post them on TikTok too? So i made a SPK Network account. After a while, i started wondering why do all the people that are liking my videos have Serbian usernames. And why TikTok is not showing it to anyone.

Then i turned on the TikTok Analytics and everything made sense. Videos made in English about Crypto on TikTok shown mostly to people from Serbia. I don't plan to stop, but that is kinda a recipe for disaster.

What is the solution for the Country / Region / Location TikTok problem?

  • Make videos that will go viral in your country. TikTok will then push it to other regions. But you are making videos in Palauan why would anyone from USA want to watch it when they have no idea what you are talking about?

  • Get VPN and SIM Card from a country you want to show your content to. The first thing that TikTok is looking to determine who should see your videos is which country SIM Card you have. Next in TikTok priorities is to check your IP address (yap TikTok is not creepy and does not care about your data :) ). So only using VPN will in 90%+ cases do almost nothing to change the region your videos are shown.

One of the unconfirmed solutions for changing the region, that is easier and maybe cheaper is getting the SIM Card out from your phone. So one of the fixes for an opportunity to influence other countries / regions is to get a phone that you will only use for TikTok, not inserting a SIM Card, and use VPN** every time you scroll, post, or comment on the app.

IMPORTANT: all of this will work much better if you do it before you make a TikTok Account.

This thing in TitTok algorithm makes 0 sense to me, what do you think about it?

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