You are going to laugh, but there was an episode of Grey's Anatomy that kind of touched on this topic. They were at a job fair trying to recruit doctors and name recognition alone wasn't enough. Not like it used to be. There is much more competition for talent now and it's the businesses that offer a fair wage and extra perks that are going to win out. I'm actually at a really bad position in my career for all of this to be happening right now. I think my geographic area doesn't help either...

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