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Turning the corner?

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@brian.rrr
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1 min read

Hi Friends,

I have been invested in GoPro for too many years now, and it has been mostly dead money. My average is $5.75 so I am up 95%, but that is an underperformance from the overall markets during that same time frame.

However, they got an analyst upgrade this week, and seem to have focused their business model on direct to consumer cameras and expanded subscription services for video editing and storage. Maybe the stock price is going to turn the corner:

I have been invested for a while because I think the company is undervalued (I think fair value is $18-20 right now) and feel they are the industry leader in the action cam/filmmaking space. Their CEO is the founder, so not an experienced business executive leading a public company, which I think is why they have struggled a little.

Oh well, hopefully the current run has staying power.

Thanks for coming by, Brian

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