Brave Continues To Take On Google With Privacy Search Engine

Hey Jessinternet users

I've been using Brave browser for some time, not only because I get drips of their native token BAT, but because it's so much faster, I see fewer ads, and overall it's a good product. Since it's built on chromium, moving from chrome to Brave is almost seamless, and it's become my preferred browser on both desktop and mobile.

I've earned around $200 in BAT at the current price, so that's been a pretty sweet bonus. I really like the product, and the project and have held on to the BAT I've earned as I feel it could be worth much more as it's service catches on.

I don't think he token itself is bringing in people; yes, it's part of it, but having a good product worth using has made brave an easy sell.

Brave is not without its teething issues

I've been positive on Brave, but the project has been stagnant in terms of innovation, and with the high fees on ETH, their tokens distribution system hasn't been practical.

I also have issues with how the content creator rewards are set up as it's not a native user action and relies far too much upon altruism as a distribution mechanic.

Their current ad network is also centralised and is run manually via the brave team instead of having an open auction network which I think should be a focus area for improvement.

Brave ads are also limited to the browser. I would like to see it expanded into a service that can be integrated on any website or alternative social media sites to expand its inventory.

Given these shortcomings, I've not paid much attention to Brave. However, with the latest announcement, I am more bullish than ever on the project.

Tailcat and Brave

Brave has recently announced that it will be launching its own search engine to complement its browser and expand its service. The company have recently acquired a search engine service known as Tailcat. From the announcement, we can see that Brave search will have opt-in ads similar to Google Adwords and Presearch.

This is extremely bullish news as Brave continues to increase its userbase. Its search engine doesn't even have to break Google's monopoly to be a success; Bing (Microsoft's backed search engine) isn't more than 5% of global use, and it's pretty profitable even with that small section of the market.

This shows the amount of money available in search, and if Brave can channel even 1% of that income into its ecosystem, then its token should benefit from the influx of capital and new use case for running ads.

A Brave new world

Brave has a long way to go. It's going to start chipping away at Google's market share. Taking on a 1 Trillion dollar market cap company isn't going to be easy, and Google won't give up market share without a fight.

I do think that the adoption curve and narrative is on Brave's side as Google has failed to integrate web 3.0 services as yet.

Then if we factor in the growing distaste for big tech and a crypto incentive structure that rewards users, you have the potential recipe for a real attack on Google's dominance.

Have your say

What do you good people of HIVE think?

So have at it, my Jessies! If you don't have something to comment, "I am a Jessie."

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