One of the things I've learned through 30+ years of self-employment is that focusing on creating happy customers/users is far more important than focusing on "making money." Happy customers make you money.

Remember attending a lecture by the late Stanley Marcus (one time president and CEO of the Neiman-Marcus luxury retail chain) who pointed out that Neiman-Marcus owed their success to being in the "happy customer business" rather than the "luxury product business."

I imagine that applies in real estate, as well.

=^..^=

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