I've found it interesting to read some of the Twitter replies.

The only negatives come from people who see this name change as being some personal insult to Kobe's legacy.

This just highlights how successful these sorts of naming rights deals can be for brand names if they get in at the right time.

"Staples" Center became so much more than just an arena's naming rights sponsor.

It became completely a part of those winning Lakers teams of the early to mid 00s.

To the point where a failing office supplies company became a part of the legacy.

Amazing.

It's a smart play by crypto.com and if they last the next 20 years, hopefully the next generation will associate the word crypto with the next crop of great moments.

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