But the main purpose should be to draw traffic to everyone's post. Everyone (the whole Hive community) would win in long term in that case, not just/only a few hundred LEOs one time.

That is obviously a good point, but most people are not optimizing their content enough to rank on search engines. That basically means that there's just a few authors out there bringing in organic traffic over time, which is the reason for these contests.

I want people to write posts and link them to my main posts, as my main posts are already bringing in traffic and has potential to bring even more in the near future.

More traffic = more Ad Revenue and more potential users, which is something that everyone will benefit from in the long haul. So, I just figured that if I personally gave away a couple of hundred- or thousands of LEO (as we're up to a total of 1000 LEO in prizes now), it could encourage people to optimize more of their content in the future as well.

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