The thing that comes to mind is an application. If we throw out CUB or the potential Project Blank as something they can use, then they will naturally learn more about HIVE and LEO. People are not exactly attracted the the block chain itself, but what it can provide to them. So someone who likes Defi would learn about CUB and learn about LEO through the liquidity pools. Someone who wants to microblog can use Project Blank and chat on it while earning money (similar to how noise.cash promoted itself).

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