I definitely agree that there is plenty of people who want to appear rich while those that are near the top just live life like normal. I don't think Zuckerberg would bother showing off a car or some fancy meal he got because there would be no point. His own success and wealth far makes it so he doesn't need to worry about things. I don't mind "not appearing rich" even if I was rich. It's not going to really change my life much except attract maybe a few people who might want some money.

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