I had tried to build my own guild as well before I was given the chance to join Immortal Gods. It's really hard to find players interested in participating in a guild. Might be because the incentives are just not there yet. This is hopefully going to change with individual rewards from brawls and also the different boons you'll be able to buy for your guild with crowns.

But I think that's exactly part of the greater issue - a lot of people simply don't know that's coming because it was mostly only mentioned in the AMA. Stuff like that needs to be known more broadly.

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