Who is writing the longer posts? In one case, it's an online magazine with followers/subscribers. In other cases its people who have built a large following after several years (including pre-Hive). In yet another set of cases, it could be people who have made references such as glossaries, tutorials, or how-to posts.

In all those cases, word length will be long as a matter of necessity. On top of that, any of these could also include the dual language scenario (EN/RU, SP/PT, IN/PK, etc.).

The trick is writing long posts plus achieving broad outreach to attract more readers.

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