Target marketing. "Project Blank."

With the upcoming launch of “project blank” from the @leofinance team we might finally have that application to bring in large numbers of users. Most people aren’t into blogging but do love fast and interesting social media content. They like to customize their feed to show them where to find longer pieces but it’s all about the short and sweet intros to get them interested.

As we can see from Twitter, tiktok and Facebook. People have very short attention spans and love to get fed small pieces of interesting or funny content. If they like what they see then they can follow it further to news sites, articles, blogs ect...

It’s all about the interaction and especially the comments section. There is often a lot more effort put into the comments of a piece than there is in the piece itself. People love drama and conflict so that is where they will find it. There is no drama to be had in reading an article on corona virus but there is great fun to be had in the comments debating about it.

I have recently started using noise.cash like so many other people on hive and found it a great source of information and entertainment. No effort required just short content and people having fun. No flags, fights, ads or any other negatives on a social side. The site itself is a bit shit but that is another problem. It does however show a gap in the market for a good social media site that is simple and fun to use. No effort and no flags especially. This is a site that I can use to introduce my friends to the world of crypto but I haven’t. Not yet anyway as I want them to join hive through PB. From what I have seen, noise.cash has gained over 50k active members in the past month and it’s easy to see why.

They are a gateway to earning crypto for using social media. It’s rough and ready but the vision is there. They are bringing in the lowest common denominator first and that is crypto experienced people. This is smart marketing. People who have wallets, know about crypto and want to find new and exciting projects.

As much as I love hive and know it’s true potential, It’s still far too complicated for most people to jump into. We need tours, instruction manuals and discord rooms just to blog. That will never sell to regular people.

Targetet marketing.

We have some people making huge efforts to market hive on twitter but honestly a lot of it is being done in the wrong way and comes across as very spammy. This is nothing against the hard work and time that they are putting into spreading the hive brand but having 20 comments on an individual’s post shouting at them to join hive or that hive will fix all of their media problems is both wrong and ineffective. Some are doing it very well so there is a balance to be struck here.

I have seen a lot more twitter users speak out against this than I have of anybody joining the eco-system. This is not smart marketing and brings down the hive brand.

Everybody here has ownership of the hive eco-system by holding the token and as such it would be great to think with a business head from time to time. I love to see people shill hive when they are asked for an opinion or a new listing competition. I love seeing it brought up casually or linking an interesting post to a relevant article. I hate seeing a big personality taking about crypto and getting 30 messages telling them to buy #hive. If somebody has already made the point in the comments. It doesn't need 30 more people to do the same. That just dilutes the message.

There is no offence meant to anybody trying their best to market hive but with project blank about to launch soon it might be time to start thinking about how to get it off the ground.

“Project Blank”

The big hope for 2021 on hive.

We are hoping that it will open the floodgates and bring in users in the tens of thousands. That it will fix all of our problems and send our bags to the moon. A one stop miracle cure for the issues that we have had the past few years.

Could it do this?

In theory yes.

But not by just by launching. With proper marketing, effort and time it could bring in thousands of users and gain traction with mainstream users and even a few influential voices in crypto. We do have a few of them on hive or were on hive so it wouldn’t take much for the right project. Over the years we ahve seen so many gread ideas start on hive but never take off as they were never marketed outside of the eco-system. The only real success so far is @splinterlands who have done a lot of marketing, partnerships and media work to promote the game. They know that building it is not enough, then you need to go and sell it.

Target people to bring to Project Blank.

A good old fashioned OG hunt.

We have over 1.4 million wallets linked to the hive blockchain. I have been here for almost 4 years and have seen so many people leave for various reasons but they already have accounts. They understand blockchain and hive. They have crypto to play with and they should be the first priority when PB launches. Even though most of my original contacts have left hive with a long time. I can still contact some of them through other means. I think that it would be great after the launch for everybody to try and bring back one or more OG user from the dark and get them active on hive again.

It’s the perfect time to do it and I have even seen a few return by themselves since the markets picked up again. Members like @pennsif and @blewitt were constant on my feed for a long time and it’s great to see them active again. Welcome back.

I can think of at least 10 more that were very active and might just need the right persuasion to get back and get addicted all over again. I would put together a competition and organize and OG hunt when we have PB to try and round up a few thousand users very fast. @theycallmedan is always a good man for making a big competition.

For PB to succeed it will be all about the interaction, tokenomics and interface that they present to the community. If they get this right it shouldn’t be hard to build a nice starting point to launch forward from.

STEEM.

There, I said it. STEEM is still there and still moving forward no matter how many people think that it isn’t. It might be shit. It might be centralized but it has an active userbase and a lot of accounts with a lot of STEEM that could become HIVE with the right persuasion. Make sure that everybody on the platform knows what we have and that it would be very easy to join it too. Make a few posts over there again, about the new project that launches. Make it very attractive and sell the product to their community. Contact a few of the on the fence users and try to bring them over to this side nicely.

I know that there is bad blood between some of the larger accounts and we all know about the Justin situation. So what would be a greater kick in the balls than to usurp his community, lower his token price and drive forward with the hive eco-system. Conflict is rarely good for business and welcoming back old users and bringing them into the fold would be a win in many different ways. From a business angle, it is always much easier to retain an old user than to bring in a new one.

Competitors.

Noise.cash and twitter.

That is where we should be looking for new members to the eco-system and showing them a better way forward. Lots of articles, promotions, anything to entice them over to the new platform and keep them once they land. This is where I would be putting some marketing funds and showing people that there is a viable and better alternative to twitter if they just give it a try. If you can open the floodgates for the big names in crypto twitter then others will follow soon after.

As I said above. It is great to spread the word and to let people know what we have here on hive. It’s bad to be aggressive or spam about it. That will turn people off very fast. Lots of sharing posts about it. Bring it up casually in relevant conversations or even DM relevant people that might be interested in taking a look at the site. Keep it classy and keep it friendly. Even if people don’t agree with your views they are entitled to their own.

Network effect.

Lastly it is the family and friends section. I have held off shilling hive to all but a few of my friends as they know nothing about crypto and even the ones that do know haven’t gotten anywhere with hive. I’m sure a lot of you have had the same experience as myself. However I am hoping that this all changes now and that I can bring in a group of them together and have some fun. I have crypto WhatsApp's with friends and would love to get them involved straight away. I know that they have other groups from work, college, home and if they liked what they saw would bring in a hundred users very fast.

That is all it takes over time. There is a huge network effect and if we start bringing in people who love the experience. The next thing that they will do is to bring in more people after that. It’s all about a good user experience and that is one of the main reasons that none of the existing sites have taken off despite the rewards. The experience is fairly shit. No interaction, complicated to use, no fun to be had, more of a job than a social media app.

With all of this said. These are just my own personal thoughts on the new “project blank” app and something that has been floating around my head this week. I have no power over most of this and no influence over anybody reading this. It is just how I see the situation and would proceed forward once we have a launch. I will still do the bits that are relevant to myself and hope that other take the same long term approach to bring in and retain new users to “project blank” and to hive in general.

I hope that we see a successful launch and a lot of old and new users to project blank and to hive itself.
Images from Pixabay. All ideas are just personal thoughts..

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