Customer Relationship and Higher Returns
In business, it is a known fact that the more the customers, the higher the returns.
I have come to learn and understand a whole lot from running a service business especially in a country like mine.
My Restaurant
It is vital to note that the financial well-being of your business is directly linked to your customer relationship. As simple as this sounds, you find out that a lot of restaurants are rated poorly in this aspect.
The truth is sometimes it is easier said than done.
The benefits of building a strong relationship with customers cannot be overemphasized. It brings about customer trust and loyalty, customer retention, and higher returns.
*Let me share one of the experiences I had in the course of this period.
A man walked into the restaurant a few months back. He came to order snacks but we do not sell the kind of snacks he came to purchase. At that moment, we quickly seized the opportunity to market other food options sold and had a few laughs with him.
Our waiters have been trained to properly engage with potential, new, and existing customers in a way that makes the customers experience a beautiful one so they look forward to visiting again – they did not fail on that day.
*A walk-in customer placing an order...
The man was excited about the warm welcome, the ambiance, the affordability of the food, and was curious to give it a try. He dropped his card and asked us to follow up with a call the next day – we did.
He was having a 30-man meeting and he wanted to host it in our restaurant – we were elated.
Talks were made and concluded, customized menu options were added, and a deposit was made to confirm plans.
This was going to be a new experience as we have never gotten that amount of people at once in the restaurant at the same time.
We were a bit nervous but prepared for the day.
*Customers eating and chatting..
The day of the meeting came and these people placed orders far beyond our expectations. Some even personally placed orders for takeout’s as they enjoyed the group meals served earlier.
*It was a no-brainer as sales spiked up that day and we could not be more grateful to the man and his team.
The beautiful part of all this was not just the returns on that day but the fact that people from his team kept coming back individually to patronize the business – we had gotten new customers.
Another plus was that he made our restaurant his regular spot for hosting such quarterly meetings.
This practical lesson for both the staff and management reaffirmed the great importance of customer relationships and human relationships in general.
Thank you for your precious time!
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