I say just go for it, write what about what interests you (I would say 'passionate about' but that sounds a bit naff) with integrity and you should do pretty well on here.

Content wise it's anything related to finance - the posts which do well are those related to investments and especially crypto. Also posts about Hive are welcomed.

There are very few authors on here who are crypto super brains, most, even the whales, just got lucky.

You'll see plenty of whales getting upvotes for any old shit they churn out however, that's because people chase whale votes by voting for them, same on Hive, but on Leo decent financial content tends to do well.

As to standards, the more effort you put in the more you should get rewarded, there's no minimum standard as such, but the better rewarded posts tend to be a bit longer - say 500 words or probably more, and with a decent structure.

Just go for it!

Posted Using LeoFinance ^Beta