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As a quick disclaimer separate to the post: @dunksocial has been having some application errors, those are being addressed and are due to some issues with the Hive-Engine, things should be fixed soon and will definitely be ready for the NBA season!

Introduction:

It's late 2021 and though we have seen some issues with Facebook and Instagram in the past few days, web 2.0 seems to be doing just fine across the board. People are still making Tik Toks, posting tweets, posting pictures on Instagram, and more without any hesitation at all.

So if options like Hive and other sites like Lbry.tv, Publish0x, Read.cash and more exist... Why aren't we seeing a bigger shift from the old to the new?

We are obviously seeing more users participating on the Hive blockchain and we are seeing huge numbers being onboarded by apps like Splinterlands, but it is still flying well under the radar outside of cryptocurrency and niche community markets.

So what do they have that we don't?

What They Offer:

Well the first thing that web 2.0 has is the first-mover advantage. Twitter was created in 2006, Facebook in 2004, Google in 1998, Instagram in 2010... You get the point. Steem was created in 2017 and Hive just recently came to be. It goes beyond the recognition aspect as more and more people will learn what Hive is; the issue lies in how willing users are to switch over from what is already working out for them to something that they have to learn.

The web 2.0 apps are notoriously easy to sign up for. You add your email or phone number and then you're firing off tweets or editing a picture to post for the 500 people you just followed in your first 10 minutes. They have great looking interfaces that millions of dollars have been invested in and the functions of the apps are easily understood with little to no training needed after learning it once on another app.

Lastly, these web 2.0 applications are almost all publicly traded companies. The idea of buying stock in a profit-generating behemoth is still a tempting prospect that puts billions of dollars at risk if these companies were to suddenly stop being used... A lot of incentive to innovate and stay relevant forever.

What We Need:

The first thing that we need to address the first-mover advantage that these companies have. What we have to do is offer something that these companies cannot... and guess what? We actually do! We offer the ability to profit from your own posts and from your own engagement on the site. However, this is just as much of a blessing as it is a mind-boggling learning curve. I have struggled to explain the curation process to my friends that I have onboarded. Here's how the conversations usually go:

"So you hit vote on a post and then you get half the reward generated and the author gets the other half."

"Well where do the rewards come from?"

"A rewards pool generated each day by a program."

"What gives the rewards value?"

"The amount it goes for on a market. What gives anything value anyways?"

Well... I can admit that it is a bit difficult to grasp this concept and it is a bit heavy when hearing it the first time. It is a beautiful design and idea, but people are just so used to hitting "like" or "retweet" and not thinking about it that it can be quite daunting to be hit with it all at once.

Next, sign ups MUST get easier. I am not sure what Splinterlands is doing in terms of giving keys to people that sign up on there, but they must be the leader in this effort with the thousands signing up each day. @leofinance is on the right track with the ability to link your Twitter or Metamask as your sign up, but we need to see more of that across the board. It is easier said than done as apparently it takes quite a bit of technical skill to create that sign up button; perhaps someone with more skill than myself would be willing to create a generic button such as that to be implemented by tribe owners on their various front ends! It would benefit us all.

Addressing the monetization aspect vs. holding stock, Hive has a good chance here but we really need to clarify what is happening in the curation process for those who are unversed in cryptocurrency ideas. The decentralization is what gives us our strength, but we need for people to understand what that even means. The experienced users need to help the little guys out and we need to make the assumption that what we are explaining is too difficult for a brand new user to get right away.

Make Hive easier from the top to the bottom.

@mariosfame gif once again, I love it:

@sgt-dan with this sick pic:

@gr33nm4ster made this awesome gif I needed to share, we thank him as well!:

NEW TRIBE HERE!

Dunksocial.io

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Who I am: My name is Rob and I am a college student doing my best to get involved in the crypto world. I have enjoyed blogging thus far and thank you for reading my article! Give me a follow and let’s build the community together through consistent engagement

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