Super interesting. Wow yeah, 23 seconds on the WHOLE SITE? That's not enough time even to read an article.

Some good stuff to take-away. There is a ton of low-hanging fruit on leofinance for sure. And yes, since the mobile UI changes a few months ago, we haven't done anything with it. I'm not sure why performance is so low on mobile, but I have noticed the same thing.

I'm curious about what you're saying about most of the SEO content being hobby work; is SEO your profession?

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