You nailed it with this one.

What we see is the human tendency towards reference points. We start with what we know and build from there.

The first iteration will be a new version of Twitter (#projectblank?). However, that is not the end game. It is only the first iteration in a multitude of steps that will lead to the disruption. We could be the better part of 5 years away before we even begin to see the disruption.

I am always reminded when the first PCs started to hit offices in the 1980s, people were taken in by the word processing. Hence the computer was thought of as an advanced typewriter.

Those people could not envision the smart phone connected to the Internet on a global communication system that allows anyone online to interact.

To them it was an advanced typewriter.

We will have no idea what Web 3.0 will look like when Web 4.0 starts to be developed. All was can say is it will look radically different from today.

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