The idea of "burn money" never made sense other than the fact it was quick, easy, and people could be lazy.

Those who understand and implement serious business practices such as focusing upon growth are able to come up with ideas like this.

I never likes the burn the ad revenue and stated that repeatedly. The community loved it because they drink the burn is good Kool Aid. This is a better model.

Use the money we have to grow the platform. What a novel concept.

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