That is true although I am not sure advertising is the best way to approach them. They have different forums and places they belong to. Developers really operate based upon the herd mentality because they know what makes each other click.

Thus, a direct approach could be viable with them.

Of course, some publicity in the crypto news sites would help a great deal. That would catch the eye of some developers.

In the end, I think the best approach is, once smart contracts are in place, get some DeFi applications going and then start talking about that on Twitter. That will start to bring people in since there are a lot who simply cannot operate on Ethereum due to the fees.

Hive could become DeFi "for the little guy".

It is at least a starting point.

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