Being an American, obviously Football (as you know it) is something that is not very popular. However, it is also something I realize is huge globally and a way to target a huge market. For that reason, Hive really needs it to succeed.

The key is to get the word out and get the excitement going within Hive. It might help to start posting some stats about people involved, how many matches there are, things of that nature. Show trends to exemplify an ongoing increase in impact on Hive.

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