Marketing yes, but unprofessional (in most cases) and not targeted.

Simple: What is Hive? Even Hive users don't know. How should others know?

A professionally managed marketing Team could do all the PR work. Spread the news and build connections.

Also, developers/Entrepreneurs need first to know about hive before they build here.

Blogging and rewards should be all second layer IMO.

BTW. Sharing a blog post is not marketing for Hive in the first case, is more second. And because Hive generates no value out of readers, it's IMO a bit pointless in terms of marketing and value.

So social aspect should IMO more Human to Human / like Instagram / storytelling. That's what people like. Would be the same tech but a different community and would match perfect second layer tokens. Writing 10 K-word articles is not what people want to read or to write. So I agree it is a thing of the past ( in some cases for mass adoption).

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