Yes, and I will keep saying that interaction and engagement are among the most important tools we have, here. Rewards aside, there's an intangible reward in simply feeling like you've been SEEN. There are entire floors of developers and analysts at Facebook (called "retention specialists") whose entire job revolves around deciding how to design and lay out posts and pages in a way that ensures maximum interaction... because every user gets a little shot of dopamine from every positive interaction they experience.

Sure, genuine engagement takes some work... leaving comments that are actually relevant and on-point takes time and effort; but shouldn't part of the "game" be that the proverbial "cream" should float to the top and the chaff sink to the bottom?

=^..^=

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