Gamification definitely works!

It would be really interesting to see this sort of formula adopted and used across all the more "serious" second layer communities. I realize LeoFinance is the "talk of the town" at the moment... but having these sorts of "interest generating tools" may be just the sort of thing that's needed to raise interest in other communities.

Bottom line, people love to see how they are doing inside greater contexts, and and (strangely enough) statistics are one of the things that make platforms "sticky." By which I mean, people suddenly develop a psychological attachment to how they are doing.

=^..^=

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