It will do well with newcomers because of the target market that it appeals to. If people are attracted to Leofinance, they will be interested in the posts that are here.

The same cannot be said for Hive in general. Someone might come to hive and come across photography posts, something he or she has no interest in.

Leofinance is focused so those who end up here have an idea of what it is about before they even click on the link.

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