LeoFinance Marketing & Growth Update | Content on All of the Platforms!
If you've been watching our updates for the past several months, you'll see a major focus being taken on marketing and growing our Web3 Ecosystem here on LeoFinance.
LeoFinance's mission is to expand the width and depth of our Web3 Ecosystem. This means building innovative applications and simultaneously driving more users to those applications while also building ever-deepening value for our core community.
In the Our Vision section of the LeoFinance Whitebook, we talk about the vision we have for this project as a Web3 Ecosystem. We are in the very early stages of building the largest Web3 Community ecosystem on the planet and this is an extremely exciting prospect.
With this vision in mind and relentless development happening in the background, we need to also have a department of the team that is focused entirely on marketing and growth. If you build it, they will come is not an approach that we take.
We want to build it AND bring people to it. This is the focus of the LeoFinance Team and of many Community Leaders that have stepped up and taken charge on their own initiatives to expand our community - @taskmaster4450, @jk6276, @melbourneswest and many others including our 3 LeoCurators: @whatsup, @behiver, @jk6276 (@leoalpha).
There is so much happening in this community and we are making a lot of headway on our goals. It's important to stay focused while we expand. We need to expand but ensure that we expand in a way that supports the core mission. This has been the motto of the past several months.
Marketing on Web2 and Web3
Marketing for our community has recently taken an entirely new level. We hired a Head of Growth who is in charge of:
- Clipping short and long-form content from the LeoFinance Podcast
- Distributing short and long-form content from the LeoFinance Podcast on Web3 (Hive, @threespeak, etc.)
- Distributing short and long-form content from the LeoFinance Podcast on Web2 (Twitter, YouTube, Tik Tok, Facebook, LinkedIn, etc.)
- Working directly with Khal to create original content for Tik Tok and YouTube Shorts
Our newest hire has been absolutely crushing it. If you head over to LeoFinance on Tik Tok, YouTube and Facebook, you can see a lot of views, followers and subscribers rolling in. On Web2, these metrics are extremely important.
Web3
We consider Web3 marketing to be primarily done on Hive and through collaboration with other Web3 platforms. She has taken over the entire content production and distribution of our Web3 content here on Hive by clipping great content from the Podcast every week and distributing it on both @khaltok and @khaleelkazi.
We hired this new team member from the Hive community. Her previous jobs included ghostwriting, community management and videography. This has made her an incredible fit to become the Growth Lead on the LeoTeam. All she has asked in return is a salary based primarily from the rewards generated on content posted through @khaltok and @khaleelkazi. I (khal) have also offered her some LEO Team Stake incentives for hitting certain growth targets like 10,000 followers on Tik Tok, 10,000 YouTube Subscribers, LeoFinance MAUs growing to 10,000, etc.
This has been an incredible experience thusfar and I'm really excited to see what she can do in terms of growing our Web3 community. It's incredibly important to have someone of this caliber working on the project as we aim to expand our width and depth.
Web2
I wanted to show off some of the great progress she's made just in the past few days and weeks as she has completely taken over on Tik Tok, Facebook, YouTube, Hive and @threespeak:
Tik Tok:
The LeoFinance Tik Tok has grown significantly in the past 3 days. She's really hit a stride with our content.
As it stands now, she sends me an idea and I have to record a clip of me doing something. Then she post-produces it - adding text, trending Tik Tok Music, etc. and then publishing it at the right times of day with the right hashtags, etc.
She has been killing it. 3 of our videos already have 3,000+ views and one has just crossed 11k in the past 2 days.
The followers are flowing in and while it's small, this is a relatively new operation. We're hoping to see 1,000 followers by the end of February. I hope you're cheering for her as much as I am.
p.s. the video with 11,000 views talks about CubFinance and has a link to https://cubdefi.com on the screen. You love to see that!
Facebook:
Clips from the podcast are being post-produced and uploaded to YouTube, Facebook and @khaltok / @khaleelkazi on 3speak.
She's been crushing this as well with 3+ videos per day across all of the platforms above. It's amazing to see this much content being produced.
In fact, @finguru posted Khal - The Gary Vaynerchuk of Hive? which is quite funny because she has been posting dozens of pieces of original content every single day on all of these platforms.
I think many have picked up on the fact that just 1 person can't be in charge of all of this. She is crushing it on all of these platforms and is just getting settled into the role.
Our Facebook Group has grown from 80 members to 250+ in just 2 weeks!
YouTube:
She began posting on YouTube just 2 days ago. Along with some advice from Gualter, she has been focused on creating 2-6 minute clips + posting YouTube Shorts from Tik Tok over to YouTube.
Up until 2 days ago, we averaged 30-85 views on all of our YouTube Videos. Since she took over, we've had 1 video get 1,100 views... Incredible. Sometimes it just takes the right person with the right experience and knowledge in a certain area to make something do well.
What Does This All Mean?
This post is meant to accomplish a few things. One is to welcome our newest team member who has taken on some incredibly large tasks in her new position.
Her overarching goal is to hit certain KPIs that I mentioned above. At the end of the day, we want more Monthly Active Users here on LeoFinance and that is the driving mission behind her daily role here at LeoFinance.
Day-to-Day, she is creating original content with me as the centerpiece, clipping and post-producing content from the LeoFinance podcast and then distributing that content strategically accross:
- YouTube
- Tik Tok
- 3Speak
- Hive
So far, we've seen some short-term success with a few Tik Toks and 1 YouTube Short getting some viral traction.
Our goal now is to take this to the next level and continue that streak. From there, we'll closely monitor the KPIs of LeoFinance: MAUs, LEO Token Price, Traffic to LeoFinance.io, DailyLeo Newsletter Signups, etc. and see how her marketing efforts have been making an impact on growing our Web3 community.
I am extremely fired up to have her on the team as Head of Growth and I hope you give her a big welcome here in the comments of this post. She prefers to stay out of the limelight (for now) but she has really appreciated all of the kind words across Tik Tok, Twitter, @khaltok, @khaleelkazi and elsewhere.
From Her:
"See you guys at 10,000 LeoFinance.io Monthly Active Users!"
LeoFinance is a blockchain-based Web3 community that builds innovative applications on the Hive, BSC, ETH and Polygon blockchains. Our flagship application: LeoFinance.io allows users and creators to engage and share content on the blockchain while earning cryptocurrency rewards.
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